Selling digital products

Digital products — stock photos, templates, music, presets, printables — sell while you do something else. That's the promise. The reality: amounts per sale are small and the build-up is slow. Accept that, and it can become a quiet stream.

Realistic expectations

• Stock photos/video: cents to a few euros per download; only hundreds of well-performing files show up on your bank statement.
• Templates and printables (Notion, spreadsheets, CVs, planners): €3-15 per sale; one well-found niche product can run for years.
• Music/samples/presets: similar — the long tail does the work, not the launch.
• Expect months before anything structural comes in; most makers stay under €50 a month, outliers aside.

When it makes sense

As a by-product of what you already make. Do you photograph? Upload the usable leftovers. Do you build spreadsheets for yourself? Turn one into a sellable template. Then it costs almost no extra time and everything that comes in is profit. As a main plan to get "passively rich" it's too slow — as a steady drip next to other sources it's exactly right.